About

For all the good times.

Days off or day drinks. Green juices or spicy margaritas. Hot yoga or hot desking. Poolside vacays or curbside pickups. Free time or quality time. Dressing down or dressing up. Brunch.

Good times come in many different shapes and sizes. We make apparel for them all. For those guilt-free days, for business and leisure, for doing whatever the hell you want — as long as you’re looking good and feeling good doing it.

Daemade was born in Melbourne in 2020 — AKA the year we spent at home. We learnt how to find good times in the bad days. Even if it was just an hour of Zoom yoga, the perfectly poured iced coffee, or a ridiculously comfy outfit.

We’re bringing more of those good times to the world, with cool clothes and chilled vibes. Because we know how the perfectly fitting tee or a soft AF sweater can get you feeling happy, better, yourself. From experience, of course.

However you choose to spend your time: with us, it’s all good.